Serving next-level customer experience

Riding the wave of major advancements taking place in the construction equipment industry world over and in India, Original Equipment Manufacturers (OEMs) are putting serious muscle into upping their service game. The market for construction vehicles is poised to not only grow exponentially in the near future; it is also evolving at a rapid pace to become increasingly sophisticated in its products and solutions offering.

Customers i.e. the construction companies and contractors are becoming more knowledgeable and demanding in their expectations. Construction equipment manufacturers have therefore woken up to the fact that in such a laser edge competitive environment, providing an elevated customer experience is far from being a “good to have” – it is critical for business success.

At Mahindra Construction Equipment (MCE), we have always maintained that our service package is an integral part of our total product offering, by way of fulfilling our aim of providing robust and high performance construction vehicles that enhance both productivity and profits. This holistic view is in complete synch with our customers’ business requirement and expectations – which is why, as a leading construction vehicles OEM, we provide innovative and segment-defining service advantages to complement our latest range of construction machines.

OEMs such as Mahindra Construction Equipment (MCE) are introducing newer, innovative technologies to offer technically advanced, more efficient machines at a lower cost to our rental customers. This eventually contributes in the overall expansion of the construction equipment rental market.

For customers of our flagship Mahindra EarthMaster BSIV backhoe loader, we offer an unbeatable double service benefit:

Performance Guarantee

The Mahindra EarthMaster SX IV 74 HP backhoe loader comes with a performance guarantee of the highest productivity per litre of diesel, or else the customer can return the machine – a one-of-a-kind in India.

Uptime Guarantee

In the event of machine stoppage, we guarantee that the customer will get their machine back in action within 48 hours, or else we will compensate them with Rs.1000 per day after the completion of 48 hours.

Another important and growing area, in which we are strengthening our presence and service offering, is construction equipment on rent. If you look at how the construction equipment rental market is moving today, rental sales account for nearly 70% of the total construction equipment sold in the country. And Mahindra Construction Equipment is committed to offering technologically advanced and highly efficient machines at a lower cost plus great service package, to our rental customers.

Here is a snapshot of MCE’s construction equipment on rent service offering, highlighting the multiple ways in which customers stand to benefit when they choose to rent construction vehicles from us:

Robust and maintained equipment
Cater to an entire arena of infrastructure world
Trained, competent and experienced manpower resources with equipment
Onsite repair and maintenance to reduce downtime and production time loss
Advice on equipment suitability based on application
Training for operator level personnel across various industries
Bid support to various construction companies/ contractors for tendering purposes

In addition to these two major areas; of unique guarantees and the construction equipment rental service package, we plan to further build on our service proposition, so as to maximise the business value we render to our customers.

Deconstructing construction equipment rental in India

There have been rapid changes in the CE industry, particularly over the past decade. With a multitude of factors at play, the Indian CE industry is poised to become the second largest in the world and OEMs are gearing up for a major growth phase. The long-term mega-scale national infrastructure projects set in motion by the Government of India, under the National Infrastructure Pipeline (NIP) and the PM Gati Shakti National Master Plan means that the demand for construction equipment will only grow stronger.

With this context set for the domestic market, there is tremendous scope for both OEMs and the rental companies to gain; as the pie is only getting larger. Hence, capacity enhancement will have to be a priority area for both players – primarily in the two major CE segments, i.e. the backhoe loader segment and the road building segment.

To address the point of whether rental companies are, or should be concerned about some OEMs entering the rental business, we need to first zoom out and get a sense of how the CE sales and rental business operates in India. In terms of rental penetration India compares favourably with many mature CE markets. As per market intelligence studies, it is reported that the percentage of construction machines sold via the rental channel rose a whopping 20% in the 10-year period from 47% in 2010 to 67% in 2020-21. So effectively, the share of rental sales now stands close to 70% of the total construction equipment sold in the country. However despite this growth spike, construction equipment rental in India is still a fragmented market with highly localised activity.

There are several advantages for our customers when they choose to rent construction machines from an OEM like MCE:

Innovative Equipment solutions: Advanced Mahindra iMAXX Telematics technology comes inbuilt in the latest models of Mahindra EarthMaster and RoadMaster.
Extensive equipment across India: Our complete range of equipment solutions is available at 60 locations pan India.
Large variety of fleet across makes and models: Our equipment range spans backhoe loaders, wheel loaders, hydraulic excavators, motor graders, all-terrain cranes to concrete pump, mobile batching plant and more.
Managing fleet equipment across business lines: We provide well-maintained robust machines to cover the entire infrastructure spectrum.
High Quality Asset Management capabilities: Our trained and experienced team takes complete end-to-end responsibility of managing the equipment, from storage and parking to routine and emergency maintenance and insurance claim handling.
In Depth knowledge and expertise in equipment rental and allied businesses: Being part of the Mahindra Group with its vast proven experience in manufacturing of agriculture equipment and utility vehicles, MCE has unmatched expertise and backing, with an ISO 9001:2015 certification.

Indian Construction Equipment Industry: Forging the path to become World No.2 by 2030

largest industry in the world by 2030, what are the grey areas that the CE fraternity and government should look at and resolve?

There are ample reports and enough recent data to confirm that India’s construction equipment industry is taking steady strides towards growing its presence at a global level – even as construction equipment manufacturers are strengthening their hold in the domestic market.

Let’s take a quick look at some interesting data, that sets the context for the future global domination of the Indian construction equipment industry;

In 2021, India’s construction equipment exports grew to a record 15,454 units – a whopping 68% growth
Exports share of total construction equipment produced in the country in 2021, also touched a record high of 16%
India already stands as the single largest market in the world for backhoe loaders
India is the global production base for a number of key construction machinery types
Backhoe loaders, crawler excavators, compaction equipment, skid-steer loaders and rigid dump trucks accounted for 94% of exports during 2017-2021

Clearly, the country’s construction equipment sector seems well-poised to make the leap from currently occupying third spot, to becoming the second largest construction equipment market, globally, by 2030.

To achieve this ambitious goal, what will be crucial is how construction equipment manufacturers – along with governmental support – focus and deliver on key growth drivers, from a global perspective.

The Government of India has announced massive infrastructure development projects such as the National Infrastructure Pipeline, multi-modal connectivity for states with a focus on roads, railways, airports, ports and waterways, and expansion of 25,000 kms of National Highway Network. These initiatives will definitely give a huge boost to India’s construction equipment sector.

Globally, two emerging themes are taking centre-stage for the future-readiness of this industry. One is the rapid adoption of innovation and digital tech in construction machinery. The other theme, is sustainability measures or eco-friendly tech advancements – especially in engine development – to deliver greater efficiency and lower emissions.

Mahindra Construction Equipment is strongly positioned to deliver on both these fronts. The innovative use of digital tech can be seen in our new-gen Mahindra EarthMaster backhoe loaders and Mahindra RoadMaster graders. These tech-advanced construction machines are the outcome of rigorous product development, at Mahindra’s state-of-the-art manufacturing plant at Chakan.

Mahindra EarthMaster and Mahindra RoadMaster construction vehicles are equipped with revolutionary Mahindra iMAXX Telematics technology, which performs the role of a virtual personal assistant, whereby our customer has easy access and control for monitoring and interfacing with his Mahindra EarthMaster or RoadMaster machine. The use of digital connected technology makes our products more efficient and productive, and truly futureready.

Along with deploying digital tech, the latest Mahindra EarthMaster and RoadMaster models are powered by Mahindra’s proven CEV IV CRDI engine, offering best-in-class fuel efficiency combined with low maintenance. This translates into greater profitability for our customers.

Going forward, Mahindra will continue its efforts at product innovation and development tooffer even more sophisticated, world-class, yet affordable and economical vehicles to customers.

Construction Equipment Sales: Delivering on Forecasted Demand Growth

ongoing & upcoming big ticket infra projects and the elections in 2024? How is your company gearing up to meet the forecasted demand?

Given the momentum of infrastructure development in the country, plus the number and scale of government-announced projects in the pipeline, construction equipment manufacturers in India can definitely be bullish about near-term future demand and their sales graph.

Crystal gazing into 2023-24 for domestic demand for construction equipment needs to be viewed in the context of how the market has grown over the last decade. Construction equipment sales witnessed double digit growth in 2016-2018, reaching record 98,286 units in 2018. Although there was a drop over the next couple of years, the market bounced back in 2021, clocking 12% growth.

The buoyancy of the construction equipment sector is largely due to several big ticket infrastructure projects announced by the Government of India, particularly the National Infrastructure Pipeline (NIP), the GatiShakti National Master Plan for multi-modal connectivity and expansion of 25,000 kms of National Highway Network.

While construction machinery sales for 2022 will remain in-line with that of the previous year, 2023 will likely witness a projected surge in demand. Going by market forecasts, the construction equipment market should grow by about 9% in 2023. But with the general elections scheduled the following year, construction equipment manufacturers could experience a slight fall in demand in 2024. The market is however expected to bounce back in 2025-26.

At Mahindra Construction Equipment, our sales projections for 2023-24 are also quite robust, and we are well on course to grow our business manifold. We have already undertaken significant steps to meet the forecasted rise in demand, particularly in the high demand product category of backhoe loader – which is also the largest selling type of construction equipment.

Mahindra has launched its all-new, made-for-India, CEV IV construction equipment product line of backhoe loaders and graders in the market. These construction vehicles, including the new-age series of our popular Mahindra EarthMaster backhoe loader, have been manufactured at Mahindra’s state-of-the-art Chakan facility. The latest-gen Mahindra EarthMaster backhoe loader is a hard-to-beat combination of robust build quality, superior performance and advanced iMAXX Telematics technology.

Mahindra EarthMaster is inside-out built for Indian conditions and usage, to meet the specific requirements of the Indian construction industry. Take for instance, the Mahindra EarthMaster SX Smart 50. This is a loader that delivers best-in-class fuel efficiency, has a large radiator to resist overheating in peak Indian summers, a bigger bucket for higher productivity and improved hydraulics that reduce per hour maintenance cost while offering enhanced performance.

Mahindra iMAXX Telematics technology comes in-built with our latest Mahindra EarthMaster and RoadMaster models. It offers several top-of-the-line features and benefits such as Vehicle Health Monitoring, Location Tracking and Geo Fencing and Time Fencing Alerts. These provide crucial real-time vehicle information, as well as allow finger-tip access and control to the customer for monitoring and interfacing with the vehicle.

All in all, Mahindra is already manufacturing world-class tech-advanced construction machines, which are ready to cater to the market demands for the next five years and more.

Excon 2022 FAQ – 4

Being at the forefront of the construction equipment industry in India is a thrilling feeling. We at Mahindra are proud to be part of the market here because we understand the importance of creating machinery and equipment that caters specifically to the Indian consumer.

We also attribute our growth and success over the years to our Rise Philosophy. The 3 “Rise Pillars” of this philosophy are alternative thinking, accepting no limits and driving positive change. With rise as our governing spirit, backed by decades of experience and success in utility and agricultural equipment manufacturing – these same principles have been applied when we ventured into construction equipment manufacturing. Due to this philosophy, we believe we have created an ecosystem of innovations galore.

After the pandemic hit, there has been a massive alteration on customer buying trends. People are more aware, and more careful about their purchasing habits. Due to inflation as well, there has been a huge shift in the demand and supply of the construction equipment industry. The hike in prices has hit everyone, and every sector. It is because of this that consumers are more prone to looking for cost effective and more reliable options. We also noticed a rise in consumers renting machinery and equipment. We at Mahindra are proud to serve our clientele with cost effective and high performance yielding machinery.

Starting off with our graders and movers that are now all BSIV compliant. This means that we make sure our equipment keeps emissions in check as per the national mandate, AND we also meet the criteria for sustainability by doing our bit for the environment! Not only this, but our graders boast of our new, cutting edge technology for fleet telematics solutions known as iMAXX. Customers now want to be aware of just how much productivity they can get from one machine and we at Mahindra recognise this need and strive to cater to it. This is why our range of EarthMaster and RoadMaster Backhoe Loaders come with the latest Mahindra iMAXX technology. It is embedded with artificial intelligence, sensors that constantly analyse and track data and provide you with vital information about your equipment’s health, fuel consumption, etc.

We at Mahindra believe that our products are specifically tailor made for the Indian climate. In a country where almost 90% of the roadways are NOT national highways, our machines need to be sturdy enough to brave the rough Indian terrain. We make sure to create such pieces of equipment that can thrive in this landscape. We target the rural sector as well because we understand that that is a large portion of our consumers from these spaces are in dire need of cost effective and high performing machines.

We are planning to launch our brand new, cost effective RoadMaster G75. This is our road grader which is built in with our iMAXX technology and is perfect for the Indian terrain.

The prospect of interacting with a much larger audience, and the other renowned exhibitionists is a thrilling one, especially after the large gap that the Covid19 pandemic had created. Owing to how the waves of this pandemic took away a lot of opportunities for growth and connection all over the globe – we at Mahindra are very excited to be showcasing all our products in our range at this prestigious platform.

In this year, Mahindra has already registered an 80% year over year growth in the commercial vehicle sector. We noticed that projects that had been halted at first were starting to pick up again, and the world was coming back alive slowly but surely. After the economic slowdown caused by the pandemic had settled down, we observed a high demand in the construction equipment machinery sector. In 2022 alone we estimate a year over year growth that is 2x than that of the previous year. In the coming years, we are also looking forward to the fact that the government of India recognises these needs and are pushing major projects like the National Infrastructure Pipeline, The Gati Shakti Plan and initiative for building of SMART cities. We believe that if these initiatives are executed with the same gusto with which they are being planned, it will completely alter the scene of infrastructural development in India. And we at Mahindra are all ready to serve our best in class products to help realize these goals.

Excon 2022 FAQ – 3

Experts suggest that the construction equipment industry is deemed to grow at a CAGR of 4.9% in the next 5 years alone. When we talk about the current Indian climate in terms of construction and market dynamics, massive projects such as extensions of national highway structures, the National Infrastructure Pipeline and development of SMART cities tells a tale of high demand and high supply of construction equipment. The pandemic also brought about certain drastic changes in the industry. The latest trends in construction equipment take their root in all our post-pandemic needs. Namely:

Automation of processes in manufacturing as well as smarter systems built into our equipment
Technological revolution through the use of AI systems in construction equipment
A larger and more pressing emphasis on safety protocols
Having Compression Ignition Direct Injection (CIDI) engine technology

At Mahindra we are proud to integrate all of these needs and create iMAXX, the next generation telematics technology. iMAXX is an intelligent fleet telematics solution that can maximize returns for every transporter. It deploys cutting-edge telemetry technology like Dual CAN (Controller Area Network), 4G and other leading digital technologies like machine learning and Artificial intelligence to provide powerful insights on vehicle health and performance. Customers now want to be aware of just how much productivity they can get from one machine and we at Mahindra recognise this need and strive to cater to it. This is why our range of EarthMaster and RoadMaster Backhoe Loaders come with the latest Mahindra iMAXX technology. The backhoe loader is one such piece of construction equipment that is high in demand.

We are proud of our EarthMaster and RoadMaster range of construction equipment. Motor graders, backhoe loaders and earth moving machinery are the pieces of construction equipment that are highest in demand in India. With our current scenario of road development in India, Mahindra realises that almost 90% of our roads are not national highways. Keeping this in mind, we have engineered machines that are compatible with the Indian roads.

Our graders, loaders and earth moving machines are also equipped with an innovative and revolutionary telematics solutions technology known as iMAXX. This technology will constantly update you with crucial information about your vehicle, its usage, and your business. With features like vehicle diagnostic reports, fuel level analysis, service reminders, live location tracking services, engine temperature monitoring and much, much more. We at Mahindra always strive to deliver the best in class efficiency, low maintenance costs with top notch technology that not only saves fuel theft but also helps you understand your machine better.

The future of construction equipment IS system automation, artificial intelligence, using virtual and augmented reality embedded into machinery to make them smarter and more efficient. This has been our research focus for our new range of products. With iMAXX, we have been able to advance in the market as this telematics solution is one of the firsts in the Indian market.

The Mahindra Construction Equipments are being manufactured at Mahindra’s state-of-the-art facility at Chakan, Pune. Mahindra’s Product Development team has utilized extensive consumer insight and feedback to develop its products which are built to withstand India’s rough terrain and heavy usage. In addition, these products offer all the relevant features using the latest vehicle systems and technologies at competitive prices. Our grader range totally aligns with the theme “building India for a new world”.

In terms of backhoe loaders and other equipment like road graders and movers, the cost plays a major role in the purchasing decisions of customers and clients. People want low operational costs, high productivity per litre and high hourly earnings. And this is precisely what the Mahindra guarantee is. Through the embedded iMAXX services, the overall cost of running your equipment or machine can be checked as well.

● Call centers are available 24 hours to solve issues. We have around 50+ dealers stationed across 80+ cities.
● We retain skilled, educated and dedicated service engineers that are aware of the troubleshooting points of all our machinery and can resolve it immediately.
● Preventive maintenance checks with the help of iMAXX. iMAXX telematics solutions work as a personal assistant for your equipment, giving you updates about how the machine is running, and preemptively lets you know when it will need servicing.

“For developing countries to grow faster, machine rental is the most effective model in the construction space.” – Jalaj Gupta, Business Head of Mahindra Commercial Vehicles. Our mission is to cater to the needs of every customer, be it small, big, urban or rural. With this mission in place we are happy to offer rentals for our construction equipment. At this stage of rapid development in terms of infrastructural projects in India, it is a perfectly viable option to rent. That’s where Hello Machine comes in.

The advantage of equipment rentals is that you can adopt an Asset Light Model for your business. Blocking capital to purchase construction machines would not be needed, and this helps significantly minimizing cost. You also enjoy a lower maintenance cost, and you help improve uptime. You can focus solely on core construction activities and on completing the project sooner, and not on shelling out huge sums of money.

An exciting event that will happen is the unveiling of our new graders in the niche segment that are BSIV compliant. These graders are embedded with revolutionary iMAXX telematics solutions that provide clients with the ability to track and analyse data in real time. These are the G75 graders in the RoadMaster range.

At Mahindra we are constantly on the lookout for good collaborations and tie-ups that are mutually beneficial. Should such an opportunity arise, we are eager to work for it.

With a compound annual growth rate of 10% by the year 2027, the construction industry is one of the most competitive sectors in India. The halt of the pandemic has eased and subsequently brought with it the realisation that infrastructure and development are the needs of the hour. We are glad that the government of India also recognises these needs and are pushing major projects like the National Infrastructure Pipeline, The Gati Shakti Plan and initiative for building of SMART cities. We believe that if these initiatives are executed with the same gusto with which they are being planned, it will completely alter the scene of infrastructural development in India. And we at Mahindra are all primed and are ready to serve our best in class products to help realise these goals.

Excon 2022 FAQ – 2

At Mahindra Construction Equipment, we are especially excited to know that the Excon event is happening after a gap post the pandemic. The pandemic indeed took away a lot of opportunities for growth and connection all over the world, but this time around, MCE is all geared up to showcase all the products in our range at South Asia’s largest construction equipment event. Not only that, but the prospect of interacting with a much larger audience, and the other renowned exhibitionists is a thrilling one.

The economic halt propagated by the wave of the Covid 19 pandemic has had an adverse effect on mostly all sectors of manufacturing and production, including the construction equipment industry. In spite of significant steps taken by the government to push for the development of infrastructure – there was a degrowth of 23% in construction equipment sales. Mahindra CE was not immune to this worldwide economic slowdown and we noticed a 1% decrease in the sales of our backhoe loaders in the throes of the pandemic between 2019 – 2021. After having enjoyed the title of being the second largest supplier of construction equipment pieces in 2018, the waves of the pandemic and subsequent national lockdowns caused our market share to decline to 13%. But in the year 2022 alone, we have slowly and surely recovered sales post the disturbances caused by the Covid 19 outbreak.

We at Mahindra are adapting constantly to be in tune with the ever changing needs and demands of the construction equipment market in India. However, natural inflations, post Covid inflations, significant increases in the costs of raw materials post the pandemic have certainly affected us and all other companies like us in this sector. Manufacturers all over are facing the brunt of an economy trying to slowly recover all the losses it has incurred over the last 2 years. We at Mahindra always strive for perfection, and guaranteed customer satisfaction. Yes, it has affected profitability but we have ensured that we do not burden our customers and clientele with inflated prices. The higher costs of BSIV engines have in fact affected ownership costs but we aim to create construction equipment that is efficient and cutting edge and also do their bit for the environment. By keeping emissions in check as per the national mandate – we meet the criteria for sustainability.

At Mahindra and Mahindra, we have cultivated and curated a strong network over the many years we have been serving in this industry. Being the industry leader in the Automotive sector has helped us gain a strong sense of trust from customers. After the pandemic, we did face an unprecedented increase in the demand for the MCE range of products that affected our supply chain. Tensions across the India – China border also played a role in halting the smooth running of processes in the supply chain. However, we are now working at a much larger capacity of utilisation and have modified and fixed supply chain issues. We at MCE are always working tirelessly to find alternative ways to stabilise and balance situations like this. We reflect on our practices to make sure we create a positive environment for the people in our workforce.

After the economic slowdown caused by the pandemic had settled down, we observed a high demand in the construction equipment machinery sector. The projects that had been halted were now starting to pick up pace again. In 2022 alone Mahindra has already registered an 80% year over year growth in the commercial vehicle sector. At MCE, we provide machinery that are built with cutting edge technology and AI systems, and built for the Indian terrain and in 2022 we estimate a year over year growth that is 2x than that of the previous year.

We are hopeful for the future of the construction equipment industry in India. The government has also backed the sector by pushing investment into infrastructure, which is the need of the hour. However, we want to be aware and prepared for anything that might come our way. One major risk could be a national lockdown due to a fourth wave of the pandemic. This will impact ongoing projects and could potentially halt manufacturing as well, affecting our year over year projections.

Another exciting event that will happen is the unveiling of our new graders in the niche segment that are BSIV compliant. These graders are embedded with revolutionary iMAXX telematics solutions that provide clients with the ability to track and analyse data in real time.

Excon 2022 FAQ – 1

Globally, we are facing a price hike that is the highest it has been since the past 7 years. As the Indian rupee loses value, inflation soars higher than ever, crude oil prices have also skyrocketed, causing an adverse effect on the Indian economy. Most of our operating costs include fuel costs, and this inadvertently affects the prices of other commodities. The hike has definitely impacted the day to day running and we are facing a constant increase in our input costs. We have had to take measures to offset this price hike that we are facing by revising our prices as well. But even so, keeping the customer in mind as always, this is just a minimal increase, with a guarantee of quality in all our products. Our equipment is the best in class fuel efficiency and it always yields the highest productivity per litre.

We see 2 main ways that fuel price rising will affect the construction equipment industry:

1) Manufacturing: Almost all of the construction equipment machinery and vehicles require diesel to function. The costs to keep construction machinery running are constantly increasing because of the hike in fuel and crude oil prices. Not only this, but a hike in fuel prices also affects other commodities such as aluminium, palladium, petroleum based asphalt etc which are vital to manufacturing construction equipment. Manufacturing these machines and vehicles is going to be more expensive than it was. This will impact commercial, residential, national, real estate projects on a large scale.

2) Consumers: Customers and clients will have to assess their decisions to purchase construction equipment more harshly because of the increasing prices, and subsequent inflation. This will greatly affect purchasing power. Not only because the purchasing prices have increased, but also due to the increase in operating costs of the machines.

However, we at Mahindra CE continuously strive to create machinery that is easy on the pocket in terms of maintenance costs. The Mahindra standard is to create construction equipment that is made for Indian terrain, using AI technology and intelligent telematics solutions to process data to work smarter, harder and faster. We are extremely proud to say that Mahindra Construction equipment is the best in class fuel efficiency. We understand that our customers need a one stop shop and a guarantee that they will expect returns when investing in construction machinery, which is why our range provides the highest productivity per litre.

We have had to adapt and improvise in the current political and economic climate since our input costs continue to increase. Yes, the price rises are affecting our customers, but in order to adapt we have minimally revised our prices to maintain stability in manufacturing and selling. Our company only works on the trust we have built, and the good reputation and relationships we have established with our clients and our vendors.

However, we do have solutions for our customers in order for them to save and get the most out of our range of products:

Tie ups: We work in collaboration with different financial institutions and work with them in order to help our esteemed clients purchase our construction equipment and machinery at reasonable rates. We have set up Mahindra Finance, which offers financial solutions and advice for a plethora of products. Everything from construction equipment to passenger vehicles, pre-owned vehicles to SMEs. We cater to the underserved customers in rural areas as well as larger clients in cities and urban areas, providing financial services that are carefully created for each one’s specific needs. Be it personal loans, mutual fund distributions, bill discounting services, etc.

Rent: A more economical and efficient way of saving is renting. This is a fairly nascent concept, but picking up pace fast because it allows you to retain the construction vehicles or machinery that you may require for your specific project and time period, at a much lower rate than purchasing. The costs for renting equipment have not been revised either and they stay the same.

Gati Shakti Plan and its Impact on the Construction Sector

The socio-economic impacts of a good backbone of infrastructure can develop countries and increase the standard of living for its citizens. India has tried to build an end-to-end transportation system, where roads merge into railway lines, and railway lines merge into ports but there is still a lot of groundwork and coordinated planning needed to achieve a seamless transportation network. This is where the Gati Shakti Plan comes in.

The Gati Shakti Plan is an initiative launched by the prime minister of India. It will serve as a multimodal national master plan for seamless connectivity among the different transportation systems in India. It plans to integrate roadways, railways, special economic zones, and many more ministries to form a network of transport that is used not just for the movement of goods but also for people.

The plan recognizes and is cognisant of the problems that India faces with construction and infrastructural development. From time consuming project approval processes, to uncoordinated departments in different construction agencies to innumerable regulatory clearance issues – this national master plan strives to troubleshoot these issues head on with coordinated planning.

The Gati Shakti Plan has 6 pillars that it runs on, mainly: Comprehensiveness: Every department will be privy to each other’s plans so as to be more efficient and provide important data during the implementation of said plans.

Prioritization: The knowledge of the inner workings of each department will help them prioritize their activity.

Optimization: This initiative will help ministers choose the most optimal plan in order to carry out projects.

Synchronization: Full visibility and coordination will be prioritized in order to maintain synchronicity between the departments.

Analytical: Using high end tech like spatial planning tools will create one place to provide all data crucial to each ministry and departments planning, so that it can be easily analyzed by each department.

Dynamic: All departments can now review, track and monitor the growth of each other’s projects as it is happening. There will be satellite imagery provided to get a deeper look into the cross-sectoral projects being done.

The Gati Shakti Plan will have a deep impact on the construction sector by designing and intending to shatter departmental silos and promote a holistic approach to the construction and building landscape of India. Construction equipment manufacturers and agencies will be provided with ample opportunities to grow because of the opportunities created by this plan, a few of them are:

20 new mega food parks
Roadway networks to be increased to reach the 2 lakh km mark under the Bharatmala programme
200 new airports, water aerodromes, heliports to be constructed

All you need to know about earth moving machinery

The construction industry is rising and is projected to grow at a compound annual growth rate of 6.8% by 2024. With new schemes, the SMART cities mission, the Gati Shakti Plan, and massive real estate and commercial projects all underway, construction equipment manufacturers are met with huge demands from consumers. The most common type of construction equipment that is in high demand now are the earth moving machines. These are the most easily noticeable because of their size.

Earth moving machines are used primarily for, you guessed it, moving earth material. They are also used for removing debris, laying down foundations, digging holes and trenches and grading rock and soil.

Here are some of the common earth moving machines:

Excavators: These machines have a long arm, an operating cab and a bucket attached to the arm. They are used for landscaping, demolition, mining, rough grading, digging trenches and holes, etc.
Bulldozers: These machines are quite common and easily identified. Their main purpose is to scoop and transport earth material. They can also be used for flattening and laying roadway foundations. Attached to the cab is a metal shovel that is large enough to move around huge quantities of material.
Backhoe loaders: Even though these machines are known to be medium sized in the construction equipment industry – they can be used for a wide range of purposes. They can be driven around from site to site easily. They are used for laying pipes, lifting and digging up material, excavating, digging, etc. It has a shovel and a bucket attached to it.
Trenchers: These are machines that are used to dig trenches, deep holes in order to carry out piping, cabling and for building drainage systems.
Dump trucks: These machines are very common as well. They are absolutely crucial for a construction site. Their main (and only) purpose is to move around large earth material/ debris/ etc to and from construction sites. They are also very convenient because they are road ready.

Now that we have a basic understanding of what earth moving machines are, lets take a look at the wide range of construction equipment that Mahindra has to offer. The designers at Mahindra work tirelessly, constantly adapting to the needs of the Indian market to manufacture equipment that is cutting edge, fits the requirements of the Indian consumer and Indian construction landscape, durable and sturdy.

The Earthmaster range boasts of 3 backhoe loaders, the EarthMaster VX, EarthMaster SX and EarthMaster 4WD, so you have options to choose from to fit your specific needs. They have all been subject to 20,000 hours of testing in the toughest applications and hardest terrains.
The Roadmaster G75 was carefully constructed after much research, and a realization that most imported motor graders do not cater to India’s harsh urban and rural terrain. The Roadmaster is designed, keeping India’s climate in mind to be sturdy and durable with its simple yet rugged look. Not only that, but it is also affordable.

Each range of Mahindra construction equipment comes with different types of products under them, giving you the option to choose exactly what you need.