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Press Note

Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back” & Service Uptime Guarantee on its BSIV Backhoe Loader Range

Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back” & Service Uptime Guarantee on its BSIV Backhoe Loader Range


  • • The Uptime Service Guarantee promises Guaranteed Uptime of 48 hours or get Rs. 1000 per day.

  • • The Guaranteed Highest Productivity Per Liter of Fuel to be applicable on the Mahindra BS4 Backhoe Loader – Mahindra EarthMaster SX.

  • • To be supported by an ever-growing and wide service and spares network comprising over 50 3S Dealerships, Authorized Service Centers, a spares network of retail outlets.
Mahindra Construction Equipment - PR
Mahindra Construction Equipment - PR

Pune, March 10, 2022: Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group, today announced their unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4 range of Backhoe Loaders – Mahindra EarthMaster.

The new range features the proven and reliable 74 HP CRi Mahindra Engine and many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. Given the fact that fuel is one of the major element of the operating cost (nearly 50%), With unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction or any other work in construction industry. Mahindra BS4 Backhoe Loader – EarthMaster, with this competitive advantage will provide them an edge, complete peace of mind and scale up their CE business, delivering higher prosperity.

Speaking on the occasion, Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited, “The ‘Guaranteed Higher per litre productivity (or Give Back Machine’) Promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities.”

Jalaj Gupta further added, “Our new BS4 machines have delivered higher fuel efficiency, which is the outcome of Mahindra’s superior technological prowess rooted into a deep understanding of the Indian customer. Additionally, MCE is offering Service guarantee to ensure higher uptime for our customers through guaranteed speedier turnaround of the machine. The state-of-the-are iMAXX Telematics technology is further helping lower the Cost of Ownership by providing a firm control to the owners over their machines, remotely.”

The Company believes that this disruptive customer value proposition will help in its journey of becoming a formidable player in the CE Segment. The performance and service guarantees are governed by Terms and Conditions which are readily available on the company’s website, www.mahindraconstructionequipment.com

About Mahindra Construction Equipment (MCE)


MCE, a division of the Mahindra Group, provides a Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The company has taken outperformance to the next level, by creating backhoe loaders that are specifically designed for different applications and deliver outperformance whatever be the business needs. With high performance disruptive equipment, agile after sales service and several other brand benefits, Mahindra has set a new benchmark in Indian CE industry.

The CE product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India' and is being manufactured at the new green field plant at Chakan, spanning over 700 acres, which has been set up with an investment of over Rs. 4,000 crores. In BHL segment, MCE already has over 8,000 equipment in the country. These products come with a one-year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra's engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components and the simplicity of the machine design.

MCE has rapidly expanded its after sales service and spares network which now includes over 50 3S Dealerships, Authorized service centers and spares network of more than 50 retail outlets to further improve the reach and support for customers. The 30+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network.

MCE is offering Service Guarantee which guarantees uptime for both Workshop and On-site breakdown. Breakdown service guarantee promises getting the machine back on road in 48 hours, or a compensation of Rs. 1,000/- per day to customers.

Mahindra Construction Equipment range is equipped with Mahindra iMAXX Telematics solution, which is based on next generation telematics technology and provides a strong control to the customers over their fleet remotely thereby enhancing the overall operations efficiency to higher asset productivity/ fleet utilization, lower costs of ownership and higher fleet safety.

For further information, please visit www.mahindraconstructionequipment.com

About Mahindra


Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/
For updates subscribe to www.mahindra.com/news-room

Visit us at www.mahindraconstructionequipment.com

Media contact information:


Pramuch Goel
VP - Group Communications
Mahindra & Mahindra Ltd.
Email Address – [email protected]

For Product/ Marketing related queries please contact:


Rajeev Malik
Vice-President & Head Marketing
Truck & Bus and Construction Equipment
Mahindra & Mahindra Ltd.
Mobile: +91 9594968899
Email Address – [email protected]

Mahindra launches the New BSIV Construction Equipment Range

Announces entry into lower HP BHL segment with EarthMaster SX Smart50

Mahindra Construction Equipment - PR

Pune, June 14, 2021: Mahindra & Mahindra Ltd., part of the USD 19.4 billion Mahindra Group, today introduced its BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader - Mahindra RoadMaster G9075 & G9595 & Backhoe Loader – Mahindra EarthMaster SX, VX under the aegis of its Construction Equipment business.

Speaking on the occasion, Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment., said, “Keeping with our brand purpose for the Construction Equipment business, to guarantee prosperity for our customers, we are now introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”

Mr. Gupta further added, “With advent of new emission norms for Construction Equipment industry, today we are pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders as well. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers, which is the hallmark of Mahindra’s product development process.”

The entire MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category leading features. True to the company’s belief of providing disruptive services, we are reaffirming our assurance of superior performance, higher uptime and lower operating and owning costs, thereby higher profits.

Mahindra Construction Equipment (MCE) is a truly Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011. MCE is committed to providing a disruptive customer value proposition of assured higher profits and have a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share).

About Mahindra EarthMaster BSIV & SX Smart50


With BSIV introduction the entire EarthMaster Range of Backhoe Loaders is enhanced both in terms of productivity and features. Powered with a reliable 74 HP CRi Mahindra Engine, it now has 13% higher torque compared to BSIII leading to improved machine’s loader efficiency. With improved hydraulic system which has a higher flow handling capacity, and other improvements leads to overall production capacities improvement of 10%. With quintennial and unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications be it mining, trenching, crushers, building construction or any other work in construction industry. It would be available in two variants – SX & VX.

SX Smart50 is a product in a new low range HP category which is an optimum solution for the hirer segment. The product is created with proven Mahindra 50HP Ditech BSIII engine and optimized hydraulics to provide equivalent Backhoe productivity as 74HP. SX Smart50 compliments the requirement of price sensitive customer in a highly competitive low margin segment.

New EarthMaster Range comes with ergonomically designed keeping operator comfort at the forefront. With tinted glass, coat hanger, mobile and water bottle holder among others, improved feature packed cabin makes it comfortable and safe to our operators. The aim to provide more profit and property to our customers, EarthMaster range is designed to deliver the lowest maintenance cost in industry within their respective category.

About Mahindra RoadMaster BSIV


New BSIV RoadMaster range offers an optimized solution and precisely caters to the road contractor’s grading needs for government flagship programs such as Smart city, Bharatmala, etc. as well as for major district roads, state highways, border roads and expansion of national highways.

G9075 is powered with 74HP CRI Engine and increased torque up to 350 NM which is ideal for State highways, Rural Roads, District Roads, and other projects under PMGSY. This Motor Grader is coupled with a 3 m (10 ft) wide blade and is optimized to deliver zero compromise grading at a fractional 40% cost as compared to conventional motor graders.

G9595 is powered with 95 HP CRi Engine and increased torque up to 400 NM which is ideal for National Highway and their expansion process, rail corridor and industrial plot levelling. Keeping operator comfort in mind, G9595 comes with ergonomically designed air-conditioned cabin. It provides operator’s fatigue free operating experience helping them improve overall productivity.

RoadMaster range will augment the product portfolio of large contractors and will be an optimal solution for constructing medium roads, state highways as well as national highways. They are also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction and ports.

About iMAXX


Mahindra Construction Equipment has been a pioneer in providing telematics solution to its customers in the construction equipment industry. “Continuing the legacy, we are pleased to introduce iMAXX Telematics Technology – a prognostic, diagnostic and predictive fleet management system in our entire range of EarthMaster and RoadMaster. You can think of it as your personal assistant that updates you with vital information about your equipment and your business. iMAXX is already tried and tested solutions in our trucks business and has benefitted the customers in many ways. With effective machine monitoring it also alerts on the preventive maintenance triggers to avoid any major breakdown.”

These products comes with a one year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra's engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components and the simplicity of the machine design.

Mahindra Construction Equipment have undergone rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters and is backed by Mahindra's 50+ dealer sales and service network which has unparalleled reach across the geography. It is equipped with apt technology that is optimal and coupled with unmatched quality, superior style, operator comfort and its innovative telematics technology-IMAXX.

The Mahindra Construction Equipment are being manufactured at Mahindra's state-of-the-art facility at Chakan, Pune. Mahindra's Product Development team has utilized extensive consumer insight and feedback to develop this product which is built to withstand India's rough terrain and heavy usage. In addition, the product offers all the relevant features using the latest vehicle systems and technologies at competitive prices.

Our Social Media Channels:

Facebook - https://www.facebook.com/MahindraCE
Twitter - https://twitter.com/Mahindra_CE
Youtube - https://www.youtube.com/channel/UCRsspxEKEwWvnLZ4BfX6WpA
Linkedin - https://in.linkedin.com/company/mahindraconstructionequipment
Instagram - https://www.instagram.com/mahindraconstructionequipment/

About Mahindra


The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses, and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information


Ms. Varsha Chainani
Senior Vice-Président – Group Communication
Mahindra & Mahindra Ltd.
Mobile: +91 9987340055
Email – [email protected]

For Product/ Marketing related queries please contact:


Rajeev Malik
Vice-President & Head Marketing
Truck & Bus and Construction Equipment
Mahindra & Mahindra Ltd.
Mobile: +91 9594968899
Email Address – [email protected]

Mahindra Construction Equipment’s Mahindra RoadMaster G90 wins’ recognition at CIA World Construction Awards 2019

Mahindra Construction Equipment’s Mahindra RoadMaster G90 wins’ recognition at CIA World Construction Awards 2019

CIA World Construction Award 2019

Mumbai, Februrary 26, 2019: Mahindra & Mahindra Ltd (M&M Ltd), part of the US$ 17.8 billion Mahindra Group, recently announced that its new motor grader Mahindra RoadMaster G90 from its’ Construction Equipment Business won an award at the CIA WORLD CONSTRUCTION AWARDS 2019 under the category of Innovative Product of the Year.

At a recently held ceremony in Mumbai, the award was received by Mr. Rahul Joshi, DGM Product Planning and Marketing and Mr. Ruchir Agarwal, Senior Manager – Marketing, Mahindra Construction Equipment, M&M Ltd.

This annual award is a tribute to the most distinguished performers in the Indian construction sector. This award aptly recognizes Mahindra’s role in revolutionizing the road construction equipment sector through innovative product. Mahindra Construction Equipment is known for its’ relentless efforts towards bringing in disruptive products which are relevant for India and other developing countries.

RoadMaster Range of Motor Graders has created a record of its’ own by winning 5 industry titles ranging from innovative to eco friendly product both nationally as well as internationally. Apart from the industry recognition it also received 2 coveted recognition from Mahindra itself including the Rise Awards and MD Top 10.

About CIA World Construction Awards


Launched in 2011 by EPIC Media, the Construction Infrastructure Architect World magazine is popularly known as CIA World. It is the only Indian magazine targeted towards these three sectors of Construction, Infrastructure and Architecture. The aim of the CIA World Construction Awards is to recognise, encourage and motivate not only the builders, architects, contractors and consultants from the Construction sector but also to felicitate the allied sectors such as Construction Equipment, Construction Chemicals, Paints and Coatings, Construction technology amongst others. This was the 5th edition of the Award.

About Mahindra RoadMaster G90


The G90 offers a host of benefits to road contractors and is the ideal machine for spreading and grading applications for the entire road and railway contractors fraternity. It offers an optimized solution and precisely caters to the road contractor’s grading needs for government flagship programs as as Smart City, as well as for major district roads, state highways, border roads and expansion of national highways.

The G90 is powered by a 91 HP DiTEC engine developed by Mahindra which is coupled with a 3 m (10 ft) wide blade. This equipment is optimized to deliver zero compromise grading at a fractional 40% cost as compared to conventional motor graders.

The product comes with a one year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra's engineering and manufacturing capability, backed up by a gruelling testing regime and sourcing of the best components and the simplicity of the machine design.

The G90 has undergone rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters and is backed by Mahindra's 60+ dealer sales and service network which has unparalleled reach across the geography. It is equipped with apt technology that is optimal and coupled with unmatched quality, superior style, operator comfort and its innovative telematics technology, DiGiSense.

The Mahindra RoadMaster G90 is being manufactured at Mahindra's state-of-the-art facility at Chakan, Pune. Mahindra's Product Development team has utilized extensive consumer insight and feedback to develop this product which is built to withstand India's rough terrain and heavy usage. In addition, the product offers all the relevant features using the latest vehicle systems and technologies at competitive prices.

About Mahindra


The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 19 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at www.mahindraconstructionequipment.com

Our Social Media Channels:
Twitter - https://twitter.com/Mahindra_CE
Facebook - https://www.facebook.com/MahindraConstructionEquipment

Mahindra Expands its Range for Road Construction Equipment Segment

Launches the new Motor Grader - Mahindra RoadMaster G90 under Construction Equipment business

December 10, 2018, Pune: Mahindra & Mahindra Ltd., part of the USD 19 billion Mahindra Group, today announced expansion of its road construction equipment with the launch of another Motor Grader - the Mahindra RoadMaster G90 under the aegis of its Construction Equipment business.

Speaking on the eve of BaumaCon Expo 2018, Manish Arora, Business Head, Mahindra Construction Equipment., said, “In line with Mahindra’s vision to provide disruptive products and services for our customers, today we have provided another innovation in the fast growing road construction equipment segment with the launch of the Mahindra RoadMaster G90 motor grader. This product has been designed and developed in India after an in-depth understanding of the needs of the road contractor fraternity.”

He further added, “Our aim is to provide road contractors with simple and optimal solutions which provide high reliability and low owning and operating costs thereby improving their productivity and profitability. The RoadMaster G75 a disruptive, category creating motor grader launched by Mahindra last year just before Excon has already created a mark with capturing 25% market share in less than a year. I am confirdent that G90 will augment the portfolio and is an optimal solution for constructing medium roads and state highways as well as widening of national highways. It is also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction and ports”.

About Mahindra RoadMaster G90
The G90 offers a host of benefits to road contractors and is the ideal machine for spreading and grading applications for the entire road and railway contractors fraternity. It offers an optimized solution and precisely caters to the road contractor’s grading needs for government flagship programs as as Smart City, as well as for major district roads, state highways, border roads and expansion of national highways.

The G90 is powered by a 91 HP DiTEC engine developed by Mahindra which is coupled with a 3 m (10 ft) wide blade. This equipment is optimized to deliver zero compromise grading at a fractional 40% cost as compared to conventional motor graders.

The product comes with a one year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra's engineering and manufacturing capability, backed up by a gruelling testing regime and sourcing of the best components and the simplicity of the machine design.

The G90 has undergone rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters and is backed by Mahindra's 60+ dealer sales and service network which has unparalleled reach across the geography. It is equipped with apt technology that is optimal and coupled with unmatched quality, superior style, operator comfort and its innovative telematics technology, DiGiSENSE.

The Mahindra RoadMaster G90 is being manufactured at Mahindra's state-of-the-art facility at Chakan, Pune. Mahindra's Product Development team has utilized extensive consumer insight and feedback to develop this product which is built to withstand India's rough terrain and heavy usage. In addition, the product offers all the relevant features using the latest vehicle systems and technologies at competitive prices.


About Mahindra


The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindraconstructionequipment.com / Twitter and Facebook: @MahindraCE

Media contact information:
Ruchir Agarwal
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 33133065
Office Email Address – [email protected]